the beginnings of LifeCulture
When we first decided to launch LifeCulture, we asked for volunteers to help us film a launch video. The turnout was wayy higher than expected! (this might have had to do with free pizza).
The filming began with each of the siblings talking about what the right to life means - as well as each of our roles in the company. Soon, the rest arrived and things devolved into less formal camera shots.
We had people throwing footballs, playing violin, doing lacrosse tricks. It wasn't very scripted, but what came out of it, was a beautiful video - showing a wide range of smiling faces, all standing for Life!