Mission


Apparel with Purpose

Life | We believe in protecting human rights - Life being the most fundamental. We believe that human rights are meant for all humans, no matter how small.

Compassion | This world needs more love, especially love for hurting mothers and for unplanned babies. We believe in creating an understanding culture that embraces adoption, while loving and supporting those mothers who don't feel ready to be caregivers.

Beauty | Life is full of hope and opportunity. Adoption is an ultimate act of humanity - it gives an unwanted person a chance. All of our pro life artwork is hand-drawn in the attempt to reflect this authentic beauty.

Revolution | Killing for convenience has been normalized in our society. People have become numb to it. LifeCulture aims at helping you to fight against this norm - to make a statement - to spark conversations - and to make people question. We will be the generation that pushes back.

We, together, are the Counter Culture.

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